The task was to create a new chocolate brand. Wild Roots was then born. Wild Roots is an ethically sourced brand of chocolate that celebrates pure ingredients, thoughtful craftsmanship, and is ethically sourced. This is more than chocolate- it's a movement towards reforestation efforts, wildlife conservation, and fair trade. 10% of their profits are donated to help these efforts.
I was inspired by the amazing wildlife found in the jungles. I hand illustrated each animal for the packages and made the patterns inspired by the animals for each flavor. Creating a bold unique brand with fun flavors. The fun sayings on the inside help keep the customer engaged. While the thoughtful packaging allows for the chocolate to be closed again after opening.
